In today’s competitive market, real estate agents, teams, and brokerages need more than just a customer relationship management (CRM) tool to thrive. While a CRM is essential for nurturing leads and keeping track of client interactions, it’s only one piece of the puzzle. The most successful real estate professionals rely on a tech stack—an integrated suite of tools—that streamlines day-to-day operations, boosts productivity, and drives growth.
Let’s dive into must-have components of a modern real estate tech stack, from Power Dialers and Reviews Management to Content Planners, as well as best practices on implementation and maintenance.
Power Dialers
A Power Dialer saves you hours of manual dialing, allowing you to contact more leads in less time. It also offers features like automated voicemail drops, call recordings, and call metrics, making it easier to track performance and refine your sales strategy.
Some good examples would be Mojo Dialer, which provides triple-line dialing and auto-dial features, as well as PhoneBurner, which has lead routing, “mini CRM”, and built-in anti-spam measures.
Each of these can integrate with many popular CRM systems and marketing platforms either directly or via tools like Zapier or Make.
Reviews Management
Positive reviews are critical in real estate, where trust and reputation can make or break a deal. Monitoring your online reputation across platforms like Google, Zillow, and Facebook helps attract more clients and maintain a strong brand image
There are platforms that let you manage multiple online reputation platforms in one place, like Podium, or Birdeye, which also offers automated review requests.
Social Media Planner
A well-executed social media strategy can help attract and engage prospects, whether you’re posting new listings, highlighting success stories, or sharing local market updates. Consistency in social media content positions you as a trustworthy expert in your community.
Hootsuite is one of the commonly-used Social Media Planner tool, which lets users schedule posts across multiple platforms (Facebook, Instagram, Twitter, LinkedIn) from one dashboard. Asana also has features fit for social media planning on top of its task management features.
Marketing Automation
Real estate leads often need multiple touchpoints before converting. Marketing automation tools help you stay top of mind by automatically sending targeted emails, SMS messages, or drip campaigns based on triggers like lead source, stage in the buying process, or website activity.
Mailchimp is a very popular email marketing tool offering segmentation and basic automation. ActiveCampaign, on the other hand, offers more advanced automations, including SMS and CRM integration.
DealTrail is the Missing Piece in Your Real Estate Tech Stack
All these tools—Power Dialers, Reviews Management, Social Media Planners, Marketing Automation, and Analytics—provide immense value but can be time-consuming and complex to manage separately, not to mention very costly.
That’s where DealTrail’s Productivity App comes in. It is an all-in-one real estate tech stack solution for agents, teams and brokerages, which includes:
- Complete CRM: Access a unified dashboard for managing leads, deals and communications
- Single and Multi-line Dialers: Save time and reach more prospects with the Productivity App’s automated calling features
- Reputation Management: Keep your reviews in check by monitoring and requesting feedback from clients. Automatically gather testimonials and respond to concerns quickly
- Social Planner: Schedule and publish social media posts across key platforms, and determine the best times to post and tailor your content with built-in analytics
- Workflow and Marketing Automations: Design customized automations that trigger emails, SMS, or task assignments based on specific lead actions or deal stages, from drip campaigns to appointment reminders and even post-sale touches
A CRM alone might handle the basics of lead and contact management, but top-performing real estate professionals know they need more. By building a robust real estate tech stack—including a Power Dialer, Reviews Management, Social Media Planner, and Marketing Automation—you’ll reach more prospects, close more deals, and establish a standout reputation in the market.
Ready to take your real estate business to new heights? DealTrail’s Productivity App offers an all-in-one approach for serious agents, teams, and brokerages who want to streamline their workflows, improve lead engagement, and boost their bottom line. Don’t settle for a patchwork of disconnected systems—supercharge your business with a real estate tech stack that works together seamlessly, and gain the competitive edge you need in today’s fast-paced market.
