Privacy Policy
Updated: September 16, 2024
Introduction
This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or engage with us in other ways. Our goal is to be transparent about our data practices and to ensure that your personal information is protected in accordance with applicable laws and regulations.
This Privacy Policy applies to all personal information collected by DealTrail, including information collected through our website, mobile applications, and other online services. It covers the types of information we collect, how we use it, and how we handle and protect your data.
DealTrail is committed to maintaining the confidentiality, integrity, and security of your personal information. We adhere to industry standards and legal requirements, including compliance with A2P (Application-to-Person) messaging regulations, PCI DSS (Payment Card Industry Data Security Standard), and California privacy laws such as the California Consumer Privacy Act (CCPA).
By using our services or interacting with us, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not agree with our practices, please do not use our services or provide us with any personal information.
Information We Collect
We collect various types of information from our users to provide, improve, and personalize our services. The information we gather falls into two main categories: personal information and non-personal information.
Personal Information
Personal information refers to any information that can be used to identify you as an individual. This may include the following:
Contact Information. This includes your name, email address, phone number, and physical address. We collect this information when you register for our services, communicate with us, or subscribe to updates.
Account Information. Information related to your DealTrail account, such as your username, password, and any preferences you set during registration or while using our services.
Payment Information. To process payments for services, we collect credit card details and billing addresses. All payment transactions are handled through secure payment gateways in compliance with PCI DSS (Payment Card Industry Data Security Standard).
Communication Preferences. Your preferences for receiving communications from us, including subscription to newsletters, service updates, and promotional content.
Usage Data
Usage data is collected automatically when you interact with our website or services. This information helps us understand how users engage with our services and can include the following:
Device Information. Information about the device you use to access our services, such as your device type, operating system, browser type, and version.
Log Data. Our servers automatically collect certain log data when you visit our website or use our services, including your IP address, access times, pages viewed, and the referring URL.
Cookies and Similar Technologies. We use cookies, web beacons, and similar tracking technologies to collect information about your activities on our site and improve your user experience. For more details, see our Cookie Policy.
Communication Preferences. Your preferences for receiving communications from us, including subscription to newsletters, service updates, and promotional content.
Information from Third Parties
We may receive information about you from third parties, such as payment processors, marketing platforms, or public databases, to help improve our services or validate payment information. These third parties must adhere to privacy laws and protect any information shared with us.
A2P Messaging Information
As part of our A2P messaging services, we collect and store records related to SMS and email communications, such as message history, recipient contact details, and opt-in/opt-out preferences. This data is used strictly for delivering messages and complying with regulations.
Aggregated and De-Identified Data
We may aggregate or de-identify personal information to analyze trends, administer our services, or conduct research. Aggregated data does not personally identify you and is not subject to the same restrictions as personal information.
How We Use Your Information
At DealTrail, we use the information we collect from you for a variety of purposes related to providing and improving our services. The specific ways we use your information are detailed below:
Service Access. Providing you with access to our platform, tools, and features.
Customization. Tailoring the user experience based on your preferences and interactions, such as personalized content or interface settings.
Performance and Analytics. Monitoring and analyzing how our services are used to improve functionality, troubleshoot issues, and enhance the overall user experience.
To Facilitate Transactions and Process Payments
Your payment and billing information is used to process payments for services, including:
Subscription Services. Charging and managing recurring subscription fees.
Single-Purchase Transactions. Processing one-time purchases or services.
Secure Payment Processing. Ensuring secure and PCI DSS-compliant handling of credit card information.
To Communicate with You
We may use your contact information to send you important updates, notifications, and other types of communications, including:
Service-Related Announcements. Sending you updates about your account, billing status, or changes to our services.
Marketing Communications. If you opt-in, we may send you promotional content, such as newsletters, special offers, and updates about new features or services.
Support and Customer Service. Responding to your inquiries, requests, or issues via email, phone, or chat.
To Comply with Legal Obligations
We use your information as required to comply with legal and regulatory obligations, including:
A2P Compliance. Storing and managing opt-in/opt-out preferences for SMS and email communications to ensure compliance with Application-to-Person messaging regulations.
Legal Disputes. Retaining and using data as necessary to resolve disputes, enforce our agreements, or comply with legal processes.
To Enhance Security
We use your information to protect the security of our platform, including detection and prevention of fraudulent transactions and unauthorized access, and identity verification to protect against unauthorized access to your account or personal information.
To Improve Our Marketing and Advertising
We may use your information to develop targeted marketing strategies, including:
Analyzing user interactions and preferences to deliver more relevant advertisements and content.
Using customer feedback to improve our services and customer experience.
Aggregated and Anonymized Data
We may aggregate or de-identify personal information for research, analysis, or other purposes that help us improve our services, without identifying any individual.
Consent and Other Purposes
We may also use your information for purposes that are clearly explained at the time you provide the data or for any other purposes with your consent.
Cancellation Policy
At DealTrail, we value your privacy and are committed to keeping your information secure. We do not share, sell, or otherwise disclose your personal information, except in specific situations as outlined below:
Service Providers
We may share your personal information with trusted third-party service providers who assist us in delivering our services. These providers may perform tasks such as:
Payment Processing. Facilitating secure transactions and managing billing.
Customer Support. Providing technical support or assisting with customer service inquiries.
Hosting and IT Services. Storing and processing data in secure cloud environments or maintaining our platform’s infrastructure.
These third-party service providers are contractually obligated to maintain the confidentiality and security of your information and may only use it for the purposes of performing specific tasks on our behalf.
Compliance with Legal Obligations
We may disclose your information if required by law or in response to valid legal requests, such as:
Government Requests. Complying with legal obligations, such as subpoenas, court orders, or other legal processes.
Regulatory Requirements. Fulfilling obligations under applicable regulations, such as A2P messaging compliance or payment card industry standards.
Protection of Rights. Disclosing information as necessary to protect our rights, property, and safety, as well as the rights, property, and safety of our users or others.
Business Transfers
In the event of a merger, acquisition, or sale of some or all of our assets, your personal information may be part of the transferred assets. In such cases, you will be notified, and we will ensure that your information remains protected as per this Privacy Policy or an updated policy with similar protections.
With Your Consent
We may share your personal information for other purposes, but only with your express consent. If there are new or unanticipated reasons for sharing your information, we will inform you and obtain your permission before proceeding.
Aggregated and Anonymized Data
We may share anonymized or aggregated data with third parties for research, marketing, or other purposes. This data will not identify you personally and is used solely to analyze trends, administer services, or enhance user experiences.
Data Security
We are committed to implementing and maintaining appropriate technical, organizational, and administrative security measures to protect your data from unauthorized access, misuse, disclosure, or loss. Below are the key ways we ensure the security of your information:
Encryption and Secure Transmission
We use industry-standard encryption protocols, such as Secure Socket Layer (SSL) or Transport Layer Security (TLS), to protect your data during transmission. This ensures that sensitive information, such as payment details and personal information, is securely transmitted between your device and our servers.
Secure Storage
All personal and payment information is stored on secure servers that are protected by firewalls, encryption, and access control measures. We also comply with the Payment Card Industry Data Security Standard (PCI DSS) to ensure the secure storage and handling of your payment information.
Access Control
We limit access to personal information to only those employees, contractors, and service providers who need it to perform their jobs. All authorized personnel are required to adhere to strict confidentiality agreements and follow our security policies and procedures.
Regular Monitoring and Testing
We regularly monitor our systems for potential vulnerabilities and implement security updates and patches to protect against new threats. Additionally, we perform routine security audits and penetration testing to identify and address any security risks.
User Responsibility
While we take every precaution to protect your data, we also encourage you to take steps to protect your personal information. This includes using strong passwords, keeping your login credentials confidential, and logging out of your account after using our services.
Data Breach Response
In the unlikely event of a data breach, we will notify you and any relevant regulatory authorities as required by law. We have a formal incident response plan in place to promptly address any security incidents and mitigate potential risks to your data.
Data Retention
We retain personal information for only as long as it is necessary to fulfill the purposes for which it was collected, or to comply with legal, contractual, and business obligations. Below are the key principles that guide our data retention practices:
Retention of Personal Information
We retain your personal information for the duration of your relationship with us, which includes:
Account Activity. As long as your DealTrail account is active or as necessary to provide you with services.
Service Provision. For as long as necessary to provide the services you have requested, manage your subscriptions, and fulfill other contractual obligations.
Payment Records. To meet our legal and accounting obligations, we retain payment and transaction records for a period determined by financial and tax regulations.
Retention of Communications Data
We retain data related to your communications with us, including SMS and email records, in compliance with A2P (Application-to-Person) messaging regulations:
Opt-In/Opt-Out Data. Records of your opt-in and opt-out preferences for SMS and email communications are retained for as long as necessary to ensure compliance with regulatory requirements.
Support Inquiries. Correspondence related to customer support may be retained to help us provide you with continued assistance and to improve our services.
Legal and Regulatory Retention
We retain certain information to comply with laws, regulations, and legal processes, such as tax and accounting regulations, or as required by court orders or investigations. In the event of any legal disputes or enforcement of agreements, we may retain relevant information until the issue is resolved.
Data Disposal
When your personal information is no longer needed for the purposes outlined above, we will securely delete or anonymize it. We use industry-standard practices to ensure that data is completely removed from our systems or rendered unidentifiable.
User Rights and Choices
You have certain rights regarding how your data is collected, used, and retained, and we offer several choices that allow you to manage your privacy preferences. Below is a summary of your rights and how you can exercise them:
Access to Your Information
You have the right to request access to the personal information we hold about you. This includes details about the types of data we have collected, how we are using it, and who we may have shared it with. You can request a copy of your personal data by contacting us.
Correction of Inaccurate Information
If you believe that any personal information we hold about you is inaccurate, incomplete, or outdated, you have the right to request that we correct or update it. You can make such requests by reaching out to us through the contact details provided.
Deletion of Your Information
You have the right to request the deletion of your personal information in certain circumstances, such as when it is no longer necessary for the purposes for which it was collected. We will comply with your request where we are legally required to do so, but please note that we may retain certain data to comply with legal obligations or for legitimate business purposes.
Data Portability
You may request a copy of the personal data you have provided to us in a structured, commonly used, and machine-readable format. Where technically feasible, you can also request that we transfer this data to another service provider at your request.
Right to Restrict and Object to Processing
In certain circumstances, you have the right to request that we restrict the processing of your personal data, such as when you contest the accuracy of the data or object to its use.
You also have the right to object to the processing of your personal information for direct marketing purposes or when the processing is based on our legitimate interests. In such cases, we will cease processing your data unless we have compelling legitimate grounds to continue.
Requests for Deletion
You may request the deletion of your personal information by contacting us at the provided contact details in this policy. Please note that in some cases, we may need to retain certain data to comply with legal or regulatory obligations, resolve disputes, or enforce agreements.
Exercising Your Rights
To exercise any of the above rights, please contact us at the email or address provided in the "Contact Information" section of this Privacy Policy. We will respond to your request within the timeframe required by applicable laws. Please note that we may need to verify your identity before processing your request.
California Privacy Rights
If you are a California resident, you are entitled to certain privacy rights under the California Consumer Privacy Act (CCPA) and California’s “Shine the Light” law (Cal. Civ. Code § 1798.83). These laws grant you additional rights regarding how your personal information is collected, used, and shared. Below is a summary of these rights and how you can exercise them:
Right to Know
As a California resident, you have the right to request that we disclose certain information to you about our collection and use of your personal data over the past 12 months. This includes:
The categories of personal information we have collected about you.
The categories of sources from which your personal information is collected.
The business or commercial purpose for collecting or selling your personal information.
The categories of third parties with whom we share personal information.
The specific pieces of personal information we have collected about you.
Right to Delete
You have the right to request that we delete any personal information we have collected about you, subject to certain exceptions. We may retain personal information if it is necessary to:
Complete the transaction for which the personal information was collected.
Provide you with a service you have requested.
Detect and protect against security incidents, fraud, or illegal activity.
Comply with a legal obligation or exercise our legal rights.
Right to Opt-Out of Sale
Under the CCPA, you have the right to opt-out of the sale of your personal information. However, DealTrail does not sell personal information to third parties.
Deny you goods or services.
Charge you different prices or rates for goods or services, including through granting discounts or imposing penalties.
Provide you with a different level or quality of goods or services.
“Shine the Light” Law
California residents may request information regarding our disclosure of personal information to third parties for direct marketing purposes under the "Shine the Light" law. However, DealTrail does not share personal information with third parties for their direct marketing purposes.
How to Exercise Your California Privacy Rights
To exercise any of your rights under the CCPA, you may submit a verifiable request to us by contacting us at the email or address provided in the "Contact Information" section of this Privacy Policy. When submitting your request, please provide sufficient information that allows us to verify you are the person whose personal information we have collected or an authorized representative.
You may submit a request to know or a request to delete no more than twice within a 12-month period. We will respond to your request within 45 days, or notify you if additional time is needed.
Do Not Track Signals
California law requires that we disclose how we respond to "Do Not Track" signals. At this time, our website does not respond to such signals, but we are monitoring developments and may update this policy if our practices change.
Children’s Privacy
We prioritize the protection of children’s privacy and comply with applicable laws and regulations, including the Children’s Online Privacy Protection Act (COPPA). Our services are not intended for use by individuals under the age of 13, and we do not knowingly collect or solicit personal information from children under 13 without verifiable parental consent.
No Collection from Children Under 13
We do not knowingly collect or solicit personal information from children under the age of 13. If you are under 13, please do not use or provide any personal information on our website or through any of our services.
Parental Consent
If we learn that we have inadvertently collected personal information from a child under 13 without verified parental consent, we will take steps to delete the information as soon as possible. Parents or legal guardians who believe that their child has provided us with personal information without their consent should contact us immediately at the contact details provided in this Privacy Policy, and we will promptly address the issue.
Parental Rights
Parents or guardians of children under 13 have the right to review and request the deletion of any personal information we may have collected from their child. To exercise these rights, please contact us directly with sufficient details to verify the request.
Changes to the Privacy Policy
DealTrail reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or other factors. We encourage you to periodically review this page for the latest information on our privacy practices.
Notification of Changes
If we make any material changes to how we collect, use, or share your personal information, we will notify you by posting a prominent notice on our website or by sending a direct notification via email or other communication channels, as appropriate. The notice will include a summary of the key changes and the date they become effective.
Effective Date of Changes
All changes to this Privacy Policy are effective when they are posted unless otherwise noted. By continuing to use our services after the changes take effect, you are agreeing to the revised Privacy Policy. If you do not agree to the updated terms, you should discontinue your use of our services.
Your Acknowledgment of Changes
Your continued use of DealTrail’s services following any changes to this Privacy Policy constitutes your acknowledgment of the changes and your consent to the terms of the updated Privacy Policy.
Contact Information
We value your privacy and are committed to addressing any questions or concerns you may have regarding our Privacy Policy and practices. If you have any inquiries or need to exercise your rights under this Privacy Policy, please contact us using the information provided below:
Contact Details
DealTrail
Email: [email protected]
Phone: 1-800-123-4567
Address: 915 N La Brea Ave #332 Los Angeles, CA 90038
Requests and Inquiries
For questions about our Privacy Policy, requests to access or delete your personal information, or other privacy-related concerns, please include the following information in your communication:
Your full name
Contact details (email address and/or phone number)
A description of your request or concern
We will respond to your inquiry as promptly as possible, typically within 30 days, unless otherwise required by law.
Updates to Contact Information
If our contact details change, we will update this Privacy Policy to reflect the new information. Please review this section periodically to ensure you have the most current contact details.
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